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www.vonbismark.com The dawn of online selling, now affectionately known as e-Commerce 1.0 saw the inception of online as a distribution channel. At the time however it was only really adoptable by large businesses with simple, often direct supply chains. Since then, as everyone knows, the online channel has gathered traction, so much so that all online sales account for an estimated 5% of the transactions that take place in the world today. [caption id="attachment_92" align="aligncenter" width="273" caption="Tesco have been busy leading the grocery industry in the area of virtual shopping"][/caption]

By Kate Enright Social check in has taken off and is now a key element to modern marketing. From physical business premises to virtual stores and even charities we now check-in almost everywhere we go. Why? Well although it is used by some to inform friends of their location, possibly to brag, possibly to extend an invite even just as habit, the biggest push is now the actual incentive provided by the organisation itself. Whether it is a money-off voucher, a free coffee or even a charitable donation delivered on your behalf, all of these incentives are a way for companies to ensure their names are out there. Image